Phase 1: Discover

  • Gather information
  • Analyze the market situation
  • Establish business requirements
  • Complete brand audit

 

During the discover phase, we’re getting up to speed on your organization and setting parameters.

 

Without this phase, we’re all herding cats. With it, we get actionable information. So we look into your brand identity to analyze and establish not only who you are, but who your audiences think you are. We clarify who you need to talk with (internal and external), how they think and how they interact with your brand.

 

Project-dependent tasks: Goal setting and metrics, primary and secondary research, field trips, executive retreats, brand audits, technology assessments, media preferences, competitive analyses, workflow analyses or virtually any appropriate information-gathering technique.