Phase 2: Plan

  • Formulate an integrated marketing plan
  • Determine goals and define metrics
  • Set budgets and timetables


In the plan phase we give that actionable information purpose. Direction. We develop your strategy and your plan, based on real information, to get you where you want to go.


The plan acts as a floating litmus test for what we do. When there’s a question or a conflict, go back to the plan. It’s home base for consistency, relevancy, practicality, goals, strategies, measurements, tactical overviews and timelines.


From there, we follow through. We plan the work and work the plan.