Building marketing success with what you’ve learned
A few years ago, I challenged myself to put my experience and (debatable) knowledge on paper and draft one fundraising tip that I could share with friends, colleagues and new professionals/volunteers to the field of fundraising. While I’ve shared a few of the tips in a variety of forums, I’ve decided it’s time to bring it back. I won’t promise the tips will come weekly, but they will come and hopefully you’ll find them helpful – even if you don’t work in fundraising.
Today the business environment is ever-changing, and the use of digital marketing is leaving traditional marketing in its wake, for good reason. Business operations today are more complex. Companies are challenged to understand and utilize a myriad of channels while attempting to retain existing customers and also connect with potential new customers every single day.
As a marketer, you know it’s essential to keep your website content fresh by updating it frequently, often in the form of blogs. Most likely, you’re aware that the digital world of 280-character tweets, abbreviated text messages and emoji conversations is shortening our attention spans. Medical Daily writes that the human attention span has shortened from 12 seconds to eight seconds in recent years. Therefore, it makes sense to fill your marketing content strategy with shorter pieces of content that are easy for you to write and easy for your readers to digest.
However, data has shown that long-form content (pages that have a word count of up to 3,000 words) increase time on page − an important metric for SEO − and can garner more page views than a short blog post.