The state of marketing is in constant and rapid flux. There are now more places than ever to spend marketing dollars and the pressure to create campaigns and content to use across all these channels is a real thing. That’s why everyone now talks about “integrated marketing”.
Just a few years ago, brand activation was a phrase most of us had never heard. But as the era of “engagement” dawned in marketing, brand activation became an essential part of any professional’s toolkit.
The equation was simple: replace impressions with experiences to create a stronger relationship and deeper loyalty between the consumer and the brand. In its truest sense, brand activation is the art of driving consumer action through brand interaction. The key aim of brand activation marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.
Connecting Kids to Meals (CKM) is one of the largest hunger-relief organizations in Northwest Ohio, having served more than 5 million nutritious meals to children in over 15 years in operation. Thread Marketing Group started working with this community organization in 2017. In fact, Whitney Rofkar, one of our team members is a CKM board member and helps keep this important issue and organization front and center in Northwest Ohio.
On August 13, 2016, an estimated 40,000 people invaded downtown Toledo to celebrate the 75th anniversary of Jeep. It was Toledo’s biggest single-day festival in decades. The inaugural event gave Toledoans the opportunity to celebrate one of the community’s great passions – its love of the Jeep brand and vehicles.