May is Mental Health Awareness Month. In a world that is increasingly opening to – and understanding those with – mental health issues, it’s no surprise that Mental Health Awareness Month is now a firmer fixture on calendars and in organizations around the U.S.
Just a few years ago, brand activation was a phrase most of us had never heard. But as the era of “engagement” dawned in marketing, brand activation became an essential part of any professional’s toolkit.
The equation was simple: replace impressions with experiences to create a stronger relationship and deeper loyalty between the consumer and the brand. In its truest sense, brand activation is the art of driving consumer action through brand interaction. The key aim of brand activation marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.
If you are a nonprofit organization, here are three important marketing trends you should include in your 2019 planning.
As the reach on social media channels like Facebook declines through stricter algorithms and policies, nonprofits should ramp up email communications. By 2021, 7.7 billion email accounts are expected worldwide. Smartphone users check emails 81% of the time on their device. And with 59% of email opens occurring on mobile, you need to ensure any landing page click thru’s are mobile optimized as well.
I had a conversation with a recent college graduate last week and I asked him if he used LinkedIn to prep for a meeting. His response surprised me. “I already have a job. I don’t need LinkedIn.” Really? In this time of big-data, constant networking and social media driven everything, LinkedIn still is thought of as just a place to find a job?
LinkedIn is so much more. And if you’re not using it as part of your organizations digital marketing strategy you are missing out.
Learning the Ropes of Social Media
The Midwest is full of world-class marketing events this summer. With warmer weather finally here, it’s a great time to feel refreshed, get inspired and expand your marketing knowledge at some upcoming can’t-miss marketing conferences.
Below are Thread’s picks for the top five marketing conferences in the Midwest this summer.
A lot can happen in 12 months, especially in the context of a digital landscape laden with new technologies. While your 2017 marketing strategy may have been on-point, you can take it up a notch by getting a jump-start on 2018. Adopting marketing ideas that help your brand rise above the noise and equip your marketing team to do more with less effort can lead to increased brand awareness and higher revenue for your organization. Here is an inside look at what experts see coming down the pipeline.
As a recent bride who has been through the wedding dress shopping experience, I have realized that the steps to choosing a wedding gown are the same steps to selecting a brand logo.
