Why You Should Add Long-Form To Your Content Marketing Strategy

As a marketer, you know it’s essential to keep your website content fresh by updating it frequently, often in the form of blogs. Most likely, you’re aware that the digital world of 280-character tweets, abbreviated text messages and emoji conversations is shortening our attention spans. Medical Daily writes that the human attention span has shortened from 12 seconds to eight seconds in recent years. Therefore, it makes sense to fill your marketing content strategy with shorter pieces of content that are easy for you to write and easy for your readers to digest.

However, data has shown that long-form content (pages that have a word count of up to 3,000 words) increase time on page − an important metric for SEO − and can garner more page views than a short blog post.

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How To Pick The Right Web Development Partner

As Thread’s Senior Vice President of Communications Technology, I have been helping clients develop custom websites for over 15 years and, therefore helpful advice that will save you time and money when seeking a web development partner.

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Why Customer Journey Mapping is Valuable

Customer journey mapping is a valuable but frequently underestimated tool for marketing. As proven over and over by brands that create outstanding customer experiences, the joy is in the details. Take Disney, for example: whether it be the landscape, structures, or character interactions with guests, every element of a Disney park visit must exude wonder and magic. The process of journey mapping, then, enables brands to identify those make-or-break moments and change them for the better.

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Internet of Things: The sky is the limit, or is it?

With cloud computing being arguably the hottest trend in the digital world right now and context rich systems being a very close second there is a paradigm shift about to take place in the world of technology as we know it.  The Internet of Things (IoT) revolves around increased machine-to-machine communication that is built on cloud computing along with networks of data gathering sensors; It is an instantaneous connection that will make everything in our lives from streetlights to cities “smart.”  The Internet of Things really becomes powerful with machines and sensors working together in order to gather and leverage data by analyzing it in real time.  Cloud based applications are essential to interpreting and transmitting the data coming from these sensors.

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