In manufacturing, traditional marketing approaches have long focused on product features, specifications, and technical details. But old rules of marketing no longer apply. Today's manufacturing landscape demands a shift towards a customer-centric approach—prioritizing storytelling, engagement, and the creation of meaningful content that resonates with buyers at every stage of the decision-making process.
Whitney Rofkar, Vice President of PR & Event Management at Thread Connecting Marketing, was recently appointed to Destination Toledo Convention & Visitors Bureau esteemed Board of Directors.
The largest and considered to be the premier tradeshow for the building products and services industry, the International Builders’ Show takes place in Las Vegas each February. A fantastic opportunity to learn more about the latest industry trends, it’s also a chance to reconnect with current and past clients. Filled with informative meetings, product demonstrations, and innovations, this year’s show had a clear focus on sustainability. Showcased were products that leave a smaller carbon footprint and provide lighter weight solutions, in addition to offering new techniques to save time and money on projects. Some of the new stand out products included: easy & affordable home elevator systems, water vapor electric fireplaces, and mechanically fed paint brushes.
In an increasingly digital world where remote services are gaining traction, telehealth is swiftly following suit. Online appointments and user-friendly chat systems make accessing professional opinions and advice easier than ever. Additionally, Artificial Intelligence (AI) and Virtual Reality (VR) have revolutionized the healthcare industry. It is important that these advances in technology are properly explained and discussed to ensure consumers can take advantage of this convenient technology in their pursuit of better health.
The world of events is constantly changing – especially in the last few years. Technologies are the driving force behind changes in the way people experience events, and the industry continues to adapt to keep up with the tech in addition to eventgoers’ needs and wants. Think about it: from virtual events to hybrid events to artificial intelligence … event trends are changing the way people interact with each other and the world around them.
Traditional “brick and mortar” higher education institutions faced many challenges during and after the pandemic. From quickly restructuring the framework of classes to how to hold a commencement ceremony and keep everyone safe. Happily, we can now function in a world that is close to what it was before 2020. But there are lingering challenges that will continue to cause headaches for higher education administrators.
Our digital landscape is constantly changing. Parameters for advertising on social media platforms, Google search and digital programmatic campaigns literally change daily. It’s mind-blowing to keep up with. Some of us thrive on change, others run screaming from it.
I love working in an environment that embraces change, collaboration, and challenges. The thrill of working with numbers adds an extra layer of excitement to my job. Numbers tell a story, a story that is unbiased, factual, and informative. I enjoy analyzing why things are happening and the impact they have. It's like unraveling a captivating tale and learning valuable lessons from it.
ChatGPT is a language model-based chatbot developed by OpenAI and launched in 2022. A key feature of ChatGPT is its ability to generate responses like humans in real-time, based on user input. ChatGPT can give natural answers to questions in a conversational tone and can generate stories, essays, and poetry. ChatGPT won’t mow your lawn or finish the dishes – yet, but its artificial intelligence excels at language-based tasks.
The lazy days of summer are quickly winding down and soon the laid back, slower pace will give way to the hectic start of the school year.
I think we all can agree on one thing; customer service isn’t what it used to be. Think hard about the last time you actually were impressed with a company’s customer service given to you as a customer. I know, it’s not very often.
