What’s your new pandemic-era social media routine?
We’ve-always-done-it-that-way might have worked fairly well up to this point. But we're now working in unprecedented times.

Right Now, Customer Retention Strategies Should be a Top Priority

Chances are sales are important to your success as a business. Management generally expects to see a steady stream of new business flowing in the front door. But that’s not as important to your growth as you might think.

Finding the Good During an Economic Slowdown

We have all seen it before. The first thing to be cut in a down economy is marketing. It's the easiest thing to do and generally doesn’t require l

aying off employees or reducing production. It hearkens back to the days of when marketing couldn't show return on investment (ROI). And even now in the days of data overload, it still tends to be the fallback position. However, research shows that companies that continue to spend on marketing and even increase their spends, fare better during recessions than those that do not.

It is an understatement to say that these are highly unusual and trying times. Everyone is holding their collective breath to see what happens next. We are also consuming content at an incredible pace. We want to know how to protect ourselves, what we can and can’t do as part of growing quarantines, what the economy is going to do, and what stores have restocked their shelves with toilet paper.

This unprecedented pandemic is a wake-up call for companies to carefully review the strategies, policies, and procedures in place to protect employees, customers, and operations. An important part of those policies and procedures includes how you communicate, both internally and externally.

In today's fast-paced, tight-budget, not-enough-hours-in-the-day world, we all could use ways to do more with less. And fundraisers aren't the only ones. In fact, that's what makes this next fundraising tip so important.

In the world of digital advertising, one of the most common filters to add to a campaign is geographic targeting. A lot has changed and more options are available when it comes to geotargeting. We thought it might be a good time to stop and share our thoughts on these strategies which can improve your digital marketing campaign.

It’s commonly said that organizations need a plan for thanking donors at least 3 times for every 1 gift. Oftentimes, how and when you thank them is even more important than how often. Think quality, over quantity.

How complacency and a “Maintenance Managed” mentality brought down an industry leader.

The media today is filled with sobering news of the demise or slow deaths of once iconic brand leaders. With names like Blockbuster Video, Borders, Toys R Us, Sears, Kmart, Pier One and even Neiman-Marcus exiting the retail landscape, it illustrates how the way we now buy products has changed the retail sector. The technology market as well, has not gone unaffected. Names like MSN Messenger, Kodak, Polaroid, My Space, Compaq Computer and yes Gateway Computers (who could forget that great packaging) haven fallen to changing buying environments or newer, more innovative answers to customer needs/demands.

Helping Northwest Ohio’s First-of-its-kind “Forest School” Make A Smash Debut

I recently had the privilege, along with my colleague Rod Frysinger, of creating and executing a remarkable media event on behalf of Maumee Valley County Day School. The educational and playful press conference showcased the school’s new approach to education called “Forest School,” which allows kids to be outside while learning social and educational lessons and exploring a 75-acre wooded campus.