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Our digital landscape is constantly changing. Parameters for advertising on social media platforms, Google search and digital programmatic campaigns literally change daily. It’s mind-blowing to keep up with. Some of us thrive on change, others run screaming from it.    

I love working in an environment that embraces change, collaboration, and challenges. The thrill of working with numbers adds an extra layer of excitement to my job. Numbers tell a story, a story that is unbiased, factual, and informative. I enjoy analyzing why things are happening and the impact they have. It's like unraveling a captivating tale and learning valuable lessons from it.

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ChatGPT is a language model-based chatbot developed by OpenAI and launched in 2022. A key feature of ChatGPT is its ability to generate responses like humans in real-time, based on user input. ChatGPT can give natural answers to questions in a conversational tone and can generate stories, essays, and poetry. ChatGPT won’t mow your lawn or finish the dishes – yet, but its artificial intelligence excels at language-based tasks.

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The lazy days of summer are quickly winding down and soon the laid back, slower pace will give way to the hectic start of the school year.

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Customer Service

I think we all can agree on one thing; customer service isn’t what it used to be. Think hard about the last time you actually were impressed with a company’s customer service given to you as a customer. I know, it’s not very often.

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Images bring content to life. Used across digital media, social channels, print, advertising, blogs, and e-commerce, visual content is a critical business asset for brands. Although widely used, image format and quality expectations are commonly misunderstood. This can cause frustration and less-than-ideal end results.

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Lil's Baklava

Her name was Lil’ (short for Lillian). She stood there, barely 4’6” wearing orthopedic shoes, silver hair teased high, in her 1970s-era kitchen. She looked at me and smiled bright, clapping her hands together and said, “OK, let’s make Baklava!”

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Micro PR

We’ve come a long way from Edward Bernays’ Torches of Freedom and his United Fruit Company campaigns. Crystallizing Public Opinion (1923) was instrumental in guiding government agencies, politicians, and non-profit organizations to become skilled practitioners of crowd psychology and psychoanalysis, but now the hyper-adoption of social media and the world wide web place us in an even stranger spot.

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The Toledo Clinic Healthcare

Thread Marketing Group, an award-winning marketing communications agency in Toledo, received another national award for its excellence in healthcare digital marketing. The Healthcare Digital Marketing Awards gave Thread Marketing a Gold Award for its video ad series for The Toledo Clinic that ran on digital platforms such as social media, You Tube, and OTT.

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Thread Marketing Group Vice President Jim Rush has been racking up the air miles to make connections for Team Thread and Toledo area businesses.

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If 60 is the new 30, Thread Marketing Group is helping their newest intern turn 50 into the new 25. Thread decided to look beyond age and bring on a non-traditional intern to work with the Toledo Jeep Fest project this summer.

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Data is Our Guiding Light

Take ChatGPT on a Test Drive

End of Summer Bucket List

The Decline in Customer Service and How to Fix It

Image Usage Cheat Sheet

Lil’s Baklava