Integrated Marketing in Action

If you're not using an integrated marketing strategy, then you might want to rethink your approach.  Executing an integrated marketing campaign is really all about identifying the channels that work best for your company or organization and leveraging them to make the most impact.  But to ensure success, it's important to understand and expand upon past success.  Gathering critical information and marketing intelligence is an important part of any integrated marketing strategy.  Understanding and using the right analytics to track and measure success is not only important for the success of a current campaign but for future campaigns as well.

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Is it Time to Take a Look at Your Identity?

Okay, I will save my, “Your brand is bigger than your logo,” speech for another time. Today I want to focus on reasons why you should change or consider changing the most important, outward facing components of your brand:

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Focus on Marketing Strategy, Not Just Tactics

Far too often, agencies and companies alike unwittingly focus on tactics, rather than strategy, in their marketing and communications activities.

Marketing Strategy

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Integrated Marketing Doesn't Have To Be Complicated

The state of marketing is in constant and rapid flux. There are now more places than ever to spend marketing dollars and the pressure to create campaigns and content to use across all these channels is a real thing.  That’s why everyone now talks about “integrated marketing”. 

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5 Things You Learn During Your First Internship

As a rising Junior at the University of Dayton, I was so thankful that Thread Marketing Group offered me an internship position for Summer 2019 in my hometown of Toledo, OH. A first internship entails many learning opportunities for any student, but I didn’t expect to learn as much as I did. Throughout the past 3 months, I’ve been working with various clients across service lines including PR, Social Media, Web, etc, and these are the 5 main things that I have learned about working in the business world with professional adults.

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How Amazon is Driving Change in the Automotive Aftermarket

The U.S. automotive aftermarket industry grew retail sales by 2.5% in 2018, according to The NPD Group. Not surprising. As we keep our vehicles longer, we need replacement auto parts to keep them fit for service and road ready.

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Thread Wins 2019 PRSA Silver Anvil Award

Last evening in New York City, Thread Marketing Group was awarded the prestigious 2019 Silver Anvil Award by the Public Relations Society of America (PRSA), the nation’s largest community for public relations professionals. Thread is thrilled to take home this award on behalf of all those who contributed, sponsored and supported the firm’s work with Toledo Jeep Fest, an annual community event that celebrates Toledo as the HOME of the Jeep. Thread has handled Toledo Jeep Fest’s public relations initiatives since its inception in 2016.

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Thread Welcomes Kevin Mullan, VP of New Business Development

We are pleased to announce the addition of Kevin P. Mullan, Vice President, New Business Development to the Thread team.

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Promoting a Positive Workplace

As Mental Health Awareness month reaches its end, we need to find a way to continue this conversation and make the workplace environment a positive and healthy place.  Let’s face it, there is stigma surrounding mental health because it can be a tricky topic to discuss at work.

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How Amazon has Changed How We Market ... Forever

Amazon owns a Top 3 spot on nearly every current consumer survey related to customer service, technology and innovation, brand trust and just plain, old fashion company growth.

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