2015 is turning out to be the year of ephemeral content, which is allowing communities and consumers the ability to interact with brands in real-time. How are brands and consumers able to interact in real-time? Well, there’s an app for that (or two). Meerkat and Periscope are both easy to use, and free to download for brands and personal users. Which one is the best for brands?

Anyone who works in the PR business or at a PR agency today knows that content is the hottest term in the business.  We used to talk about writing copy or making videos--now we "create content."

Twitter and Google struck a deal in February to put real-time tweets back into Google’s search index after going without them for a few years.