All companies know that they need SEO (Search Engine Optimization) for the success of their website. Search Engine Optimization is the process in which you design and create content for your website that search engines favor. SEO is like spices and seasoning. Without it your website is bland and flavorless to the search engines. But did you know that you can overseason your website to the point where the search engines find it unpalatable. Google’s algorithm not only rewards websites that do proper SEO, but it also punishes websites that over-optimize or try to game the system.

10-second video vs. the traditional 30-second video; which one is more successful in today’s digital landscape? Well, it depends on the generation.

We've gotten used to seeing the various "disciplines" within marketing converge, and the trend of placing advocacy into marketing and advertising, as noted by a former high-level executive with McDonald's Europe, would just be the latest example.

The folks from Gallup are out with the news that is probably not a surprise to anyone:  employee engagement is stalled around the world.  It is better in the US, but even here it is only 32%.

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Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

How many times have you asked yourself while scrolling through Pinterest “I wish I could buy that?" Pinterest has recently introduced its “Buy It” button which allows the user to purchase products straight from Pinterest itself. This feature is only be available for official brand pages and products.

Burrito lovers rejoice! Apple and Chipotle have come up with the Burrito button app for your Apple Watch. Chipotle’s Burrito Button app is so simple and straightforward, it revolutionizes the mobile purchase process and user experience.  Once you set up your location, favorite meal and credit card info, you’ll only ever have to press the “Burrito Button”! The best part of the app – the countdown clock until your order is ready. How can you beat that?

Do you ever get tired of only being able to swipe up and down in your Instagram feed? That has now changed since Instagram has recently launched their newest version of sponsored advertisements called Carousel Ads. This new ad format allows users to swipe left and click on an interactive "Learn More" button. The button links to a different page of the brand's choice so that the user is able to find more information.

With cloud computing being arguably the hottest trend in the digital world right now and context rich systems being a very close second there is a paradigm shift about to take place in the world of technology as we know it.  The Internet of Things (IoT) revolves around increased machine-to-machine communication that is built on cloud computing along with networks of data gathering sensors; It is an instantaneous connection that will make everything in our lives from streetlights to cities “smart.”  The Internet of Things really becomes powerful with machines and sensors working together in order to gather and leverage data by analyzing it in real time.  Cloud based applications are essential to interpreting and transmitting the data coming from these sensors.