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Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant keywords. Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead.

How many times have you asked yourself while scrolling through Pinterest “I wish I could buy that?" Pinterest has recently introduced its “Buy It” button which allows the user to purchase products straight from Pinterest itself. This feature is only be available for official brand pages and products.

Burrito lovers rejoice! Apple and Chipotle have come up with the Burrito button app for your Apple Watch. Chipotle’s Burrito Button app is so simple and straightforward, it revolutionizes the mobile purchase process and user experience.  Once you set up your location, favorite meal and credit card info, you’ll only ever have to press the “Burrito Button”! The best part of the app – the countdown clock until your order is ready. How can you beat that?

Do you ever get tired of only being able to swipe up and down in your Instagram feed? That has now changed since Instagram has recently launched their newest version of sponsored advertisements called Carousel Ads. This new ad format allows users to swipe left and click on an interactive "Learn More" button. The button links to a different page of the brand's choice so that the user is able to find more information.

With cloud computing being arguably the hottest trend in the digital world right now and context rich systems being a very close second there is a paradigm shift about to take place in the world of technology as we know it.  The Internet of Things (IoT) revolves around increased machine-to-machine communication that is built on cloud computing along with networks of data gathering sensors; It is an instantaneous connection that will make everything in our lives from streetlights to cities “smart.”  The Internet of Things really becomes powerful with machines and sensors working together in order to gather and leverage data by analyzing it in real time.  Cloud based applications are essential to interpreting and transmitting the data coming from these sensors.

(No, this is not an article about Pixar).

In PR, one of our biggest challenges is helping laypeople understand complicated subjects.  Whether it is the science behind plant emissions, a complex financial issue or, really, any kind of communications related to change, helping people understand scientific, technical and mathematical concepts is among the toughest jobs we have.  Early on, a big hero was Edward Tufte, whose classic book The Visual Display of Quantitative Information created a cult following devoted to the importance of design, graphics, and integrity in creating understanding in these situations.

2015 is turning out to be the year of ephemeral content, which is allowing communities and consumers the ability to interact with brands in real-time. How are brands and consumers able to interact in real-time? Well, there’s an app for that (or two). Meerkat and Periscope are both easy to use, and free to download for brands and personal users. Which one is the best for brands?