2015 is turning out to be the year of ephemeral content, which is allowing communities and consumers the ability to interact with brands in real-time. How are brands and consumers able to interact in real-time? Well, there’s an app for that (or two). Meerkat and Periscope are both easy to use, and free to download for brands and personal users. Which one is the best for brands?
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By B.J. Fischer
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Anyone who works in the PR business or at a PR agency today knows that content is the hottest term in the business. We used to talk about writing copy or making videos--now we "create content."
By Kevin Cesarz
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Twitter and Google struck a deal in February to put real-time tweets back into Google’s search index after going without them for a few years.