Set your team up for success

A lot can happen in 12 months, especially in the context of a digital landscape laden with new technologies. While your 2017 marketing strategy may have been on-point, you can take it up a notch by getting a jump-start on 2018. Adopting marketing ideas that help your brand rise above the noise and equip your marketing team to do more with less effort can lead to increased brand awareness and higher revenue for your organization. Here is an inside look at what experts see coming down the pipeline.

As a recent bride who has been through the wedding dress shopping experience, I have realized that the steps to choosing a wedding gown are the same steps to selecting a brand logo.

Your website’s metadata is crucial to search engines and to customers being able to discover your information and in order to use it to research or make a purchase.

As Thread’s Senior Vice President of Communications Technology, I have been helping clients develop custom websites for over 15 years and, therefore helpful advice that will save you time and money when seeking a web development partner.

If you missed it, Whitney Rofkar, Thread’s Director of Public Affairs, was featured on WTOL News 11 discussing the national lunch trends, consumer behavior and how it’s affecting our local economy.

In the ever-changing world of social media, it can be overwhelming to keep up with all of the rules, best practices and techniques as they evolve across multiple platforms and devices. Lucky for you, Thread has a simple solution. Regardless of industry segment, audience type or social platform, here are three items that are essential to social media success.

Here at Thread, we have unveiled our updated brand, which is "Connect.  Simply." Each of us has been asked to write a short blog post about that and what it means to them in their specialization.

Unveiling the evolution of our new brand identity is very exciting! We’ve modernized and updated our trademark logo, and a fresh vibe is running through all of our branded communications and client experiences.

At Thread, we pride ourselves on being innovative and embracing change for the better. This year, we believe we have our biggest and best change yet.

Despite our up-front and color-biased moniker, Team Orange is proficient with “all the colors in the crayon box.”