On November 9, 2018, we welcomed divided government back to Washington.
I had a conversation with a recent college graduate last week and I asked him if he used LinkedIn to prep for a meeting. His response surprised me. “I already have a job. I don’t need LinkedIn.” Really? In this time of big-data, constant networking and social media driven everything, LinkedIn still is thought of as just a place to find a job?
LinkedIn is so much more. And if you’re not using it as part of your organizations digital marketing strategy you are missing out.
Learning the Ropes of Social Media
Connecting Kids to Meals (CKM) is one of the largest hunger-relief organizations in Northwest Ohio, having served more than 5 million nutritious meals to children in over 15 years in operation. Thread Marketing Group started working with this community organization in 2017. In fact, Whitney Rofkar, one of our team members is a CKM board member and helps keep this important issue and organization front and center in Northwest Ohio.
Lead generation is at the heart of most marketing teams’ goals. And it’s a challenge for nearly everyone. We regularly assist our clients with building effective lead generation strategies, and we regularly hear the same challenges presented.
Here are the top three lead gen challenges we see and suggestions on how to solve them.
A strategic partnership with a marketing agency can be a great investment, but evaluating and selecting the best marketing agency for your specific organization and its goals is a challenge many marketing and sales leaders face.
With so many marketing agencies out there, in order to find the one that’s best for you, you’ll need to know exactly what you’re looking for and how to find it.
Below are six steps to help you evaluate and select the best marketing agency for you.
The Midwest is full of world-class marketing events this summer. With warmer weather finally here, it’s a great time to feel refreshed, get inspired and expand your marketing knowledge at some upcoming can’t-miss marketing conferences.
Below are Thread’s picks for the top five marketing conferences in the Midwest this summer.
Content marketing and inbound marketing are modern approaches to marketing that are often confused, even by experienced marketers.
It’s easy to see why confusion might arise between the two. Both content marketing and inbound marketing are both:
- Strategic approaches to marketing
- Targeted to a specifically defined audience
- Executed according to a content marketing strategy
- Designed to provide helpful, unique and relevant content to the user
Despite the similarities, there are important distinctions as well. Understanding the differences between content marketing and inbound marketing is important when making decisions about what is best for your brand.
Marketing automation software is a category of powerful technology that enables organizations to increase efficiency and get better results from their marketing departments in order to fuel revenue growth.
Many organizations today are familiar with the existence of marketing automation software; however, many marketers don’t have a great handle on how to best leverage marketing automation within their specific business.
The potential advantages of marketing automation are tremendous. Here are four of the top-cited reasons to start using marketing automation software in your organization.
Thread Marketing Group has earned multiple honors for their outstanding work in healthcare marketing.
The 35th Annual Healthcare Advertising Awards presented the Toledo agency with four (4) Healthcare Advertising Awards (Gold, Silver, Bronze and Merit) across multiple categories for their work with both St. Luke’s Hospital and The Toledo Clinic.
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare marketing awards competition. The annual awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.