Despite our up-front and color-biased moniker, Team Orange is proficient with “all the colors in the crayon box.”

We’re about halfway through the 21-day phenomenon known as March Madness. Back when this all started in 1939, college basketball fans streamed quickly through an 8-team bracket to the final game where Oregon defeated Ohio State 46-33 for the national championship.

Thread Marketing Group and Toledo’s Black Cloister Brewing Company have been creating can and tap handle labels for Black Cloister’s craft beers since March of 2016.

Toledo Region UX Conference

In my role as Digital Project Manager at Thread Marketing Group, I had the privilege of attending the Toledo Region UX Virtual Conference, “User Research for Everyone.” The virtual conference was hosted and broadcast by Rosenfeld Media, a well-known name in the realm of user experience expertise.

What is influencer marketing?

Influencer marketing is a strategic method of bringing attention to your brand or product by harnessing respected voices in your industry. The use of blogging and social media are common in online marketing, and because of that the digital landscape is saturated with messaging. Influencer marketing can amplify your message and make your brand stand out from the crowd.

2016 has been a great year for social media and the ever evolving platforms and tools that we use.  As Thanksgiving approaches, we’re looking back at some of the biggest updates and social media releases that we’re thankful for and that have helped move our brand and clients forward.

The Thread team had the opportunity to travel to Chicago for the annual conference of the Society for Healthcare Strategy and Market Development--known as SHSMD.  Healthcare is at the intersection of two lines of dynamic change--healthcare delivery is changing and so is marketing.  Leaders in this field are adapting with an incredible amount of innovation and creativity.  For me, it boils down to the idea that you still need to make a connection with people, but in healthcare that increasingly means connecting with people when they aren't sick.  In other words, you need to be part of the "ecosystem" of a customer's life, as one presenter put it.

Ripl Mobile App

Ripl mobile app is a new social media app that makes it easy to animate your static images. Combining images, text, hashtags, links and animations into a shareable video to  your social media profiles has never been so easy.

Customer journey mapping is a valuable but frequently underestimated tool for marketing. As proven over and over by brands that create outstanding customer experiences, the joy is in the details. Take Disney, for example: whether it be the landscape, structures, or character interactions with guests, every element of a Disney park visit must exude wonder and magic. The process of journey mapping, then, enables brands to identify those make-or-break moments and change them for the better.