Twitter and Google struck a deal in February to put real-time tweets back into Google’s search index after going without them for a few years.
Thread Marketing’s Point of View
- This is a good deal for brands with consistent and swift customer service. Real time searches should show a vibrant, engaged brand to their customers.
- Research found that Twitter accounts with larger follower counts got more tweets indexed.
- Google may only index less than 10% of tweets, leaving about 90% completely left out of the search engine so the results are by no means comprehensive.
- More value is placed on authoritative accounts. Is your brand “official” or a verified account? That will help.
- Images and/or hashtags seem to increase a tweet's chances of getting indexed.
- Links from third-party sites also appear to have a significant impact.
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Overall, if your brand is doing most of these things correct then you are prepared for the Google-Twitter marriage.
Kevin Cesarz is Thread Marketing’s Director of Social Engagement.