Thread Marketing Group, an award-winning marketing communications agency in Toledo, received another national award for its excellence in healthcare digital marketing. The Healthcare Digital Marketing Awards gave Thread Marketing a Gold Award for its video ad series for The Toledo Clinic that ran on digital platforms such as social media, You Tube, and OTT.
Thread Marketing Group Vice President Jim Rush has been racking up the air miles to make connections for Team Thread and Toledo area businesses.
If 60 is the new 30, Thread Marketing Group is helping their newest intern turn 50 into the new 25. Thread decided to look beyond age and bring on a non-traditional intern to work with the Toledo Jeep Fest project this summer.
People don’t like ads. They never did. Consumers avoid ads in video content with ad blockers, or by skipping ahead and sometimes even paying a premium to avoid video ads completely.
Toledo Jeep® Fest (TJF) will return during the weekend of August 6, 2021; and, the wildly popular event is on track to welcome Jeep enthusiasts to the city of Toledo – HOME of the Jeep – once again.
As the second week of the new year comes to a close, so does intern Sofia Szymanski’s first week at Thread. Since beginning her internship last Monday, Sofia has worked on multiple projects, all of which have given her a deeper understanding of the professional world of marketing.
Healthcare marketers know that 2020 was a year of fear, confusion, and loss…especially in that industry. As patients struggle with the “new normal” we, as healthcare marketers, can help calm consumer anxiety by providing information that both educates and empowers them to choose the best solution for their unique set of needs. After all, today’s healthcare consumer has more choice and more access to information than ever before which is why it is critically important to deliver solutions in a timely and technology driven manner.
As new digital opportunities emerge, marketers and agencies will look to how they can adapt and improve their messaging. Livestreaming has been around for years - YouTube Live (2006), Twitch (2011), Periscope (2015), Facebook Watch (2016) - but livestreaming was often limited to the platform where the livestream broadcast was offered and the technical ability of the content creator.
We have all dabbled with online meeting software through the course of the recent pandemic – using platforms like Zoom, Skype and Microsoft Teams.
Healthcare marketers have their work cut out for them in 2021 with the many changes brought about by the COVID-19 pandemic. With healthcare top-of-mind, both locally and nationally, healthcare marketers continue to walk a path fraught with tremendous uncertainty, economic instability and patient anxiety.
People use their phones and social platforms nonstop. The preferred usage patterns that match these devices and their most common format and display calls for brief, concise, and global language. Hashtags and emoji are popular on social media and phones because they are simple, universal, and effective ways to communicate.
