In the world of digital advertising, one of the most common filters to add to a campaign is geographic targeting. A lot has changed and more options are available when it comes to geotargeting. We thought it might be a good time to stop and share our thoughts on these strategies which can improve your digital marketing campaign.
It’s commonly said that organizations need a plan for thanking donors at least 3 times for every 1 gift. Oftentimes, how and when you thank them is even more important than how often. Think quality, over quantity.
The media today is filled with sobering news of the demise or slow deaths of once iconic brand leaders. With names like Blockbuster Video, Borders, Toys R Us, Sears, Kmart, Pier One and even Neiman-Marcus exiting the retail landscape, it illustrates how the way we now buy products has changed the retail sector. The technology market as well, has not gone unaffected. Names like MSN Messenger, Kodak, Polaroid, My Space, Compaq Computer and yes Gateway Computers (who could forget that great packaging) haven fallen to changing buying environments or newer, more innovative answers to customer needs/demands.
I recently had the privilege, along with my colleague Rod Frysinger, of creating and executing a remarkable media event on behalf of Maumee Valley County Day School. The educational and playful press conference showcased the school’s new approach to education called “Forest School,” which allows kids to be outside while learning social and educational lessons and exploring a 75-acre wooded campus.
As the mother of a 15-year-old boy, I've heard "OK Boomer!" way more times than probably necessary. I have to admit, the first time I heard it, I reacted negatively and loudly announced "I'm not a Boomer!" (I'm close. But technically, no, I'm not a boomer.) This reaction of course delighted my son and now it is his mantra every time he talks about something I don't understand or every time I talk about something he doesn't understand.
We are pleased to announce that Jim Rush has joined #TeamThread as our new Vice-President, Strategic Relationships.
Building marketing success with what you’ve learned
A few years ago, I challenged myself to put my experience and (debatable) knowledge on paper and draft one fundraising tip that I could share with friends, colleagues and new professionals/volunteers to the field of fundraising. While I’ve shared a few of the tips in a variety of forums, I’ve decided it’s time to bring it back. I won’t promise the tips will come weekly, but they will come and hopefully you’ll find them helpful – even if you don’t work in fundraising.
All Customer Relationship Management Systems (CRMs) are not created equal. You need to seek out one that is the right fit for your organization. In Joe Sharp's blog post last week, "Marketing your Business with CRM Software" we shared reasons that Thread chose HubSpot as our CRM. But every organization needs to find a CRM that provides you with the tools you desire but is not overwhelming to learn and use. The highest-rated CRM system is of no use if no one wants to use it.
By Joe Sharp
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Most established organizations recognize the importance of marketing and the effect it has on sales, customer growth and retention, brand awareness, legitimacy ... the list goes on and on. The problem is that effective marketing is not something that is "one and done." It takes time. Time for research, planning, strategy, execution, follow up and time to start all over again in today's ever-changing business environment.
