THREAD WINS ANOTHER NATIONAL AWARD FOR HEALTHCARE MARKETING

Thread Marketing Group, an award-winning marketing communications agency in Toledo, received another national award for its excellence in healthcare digital marketing. The Healthcare Digital Marketing Awards gave Thread Marketing a Gold Award for its video ad series for The Toledo Clinic that ran on digital platforms such as social media, You Tube, and OTT.

The Healthcare Digital Marketing Awards recognizes the best healthcare websites, digital content, electronic communications, mobile media, and social media. In 2022, nearly one thousand healthcare and medical institutions submitted entries. A national panel of industry specialists reviewed each piece. The panel, which consisted of healthcare marketers, creative directors, marketing and advertising professionals, looked for creativity, marketing execution, message impact, technology application and innovation content.

Thread’s commercial series focused on The Toledo Clinic doctor/patient relationship and the “power to choose.” The ads highlight the patient’s power to choose better care at The Toledo Clinic, while showing the freedoms doctors have when they choose to practice at The Toledo Clinic. The messages reinforce The Toledo Clinic’s tagline of “Choose Well. Feel Better.”

“Naturally, we’re thrilled to have won this Gold Award from Healthcare Digital Marketing,” said Judy McFarland, CEO of Thread Marketing Group. “Part of what sets Thread apart is our team’s ability to know our client’s story, and merge strategy, messaging and eye-catching design to connect with our audience.”

The 38th Annual Healthcare Advertising Awards presented the Thread team with a Silver Healthcare Advertising Award for its work in television advertising for Hospice of Northwest Ohio in 2021.

The Thread team was also proud to be an Aster Awards Competition gold winner for developing and executing the St. Luke’s Hospital Amazing Care advertising campaign in 2020.

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