Rebranding a Nonprofit: Are You Asking the Right Questions?

A rebrand can be a powerful force for change. The decision to do so is never taken lightly. In fact jumping into a rebrand prematurely can result in a significant waste of time, money and energy. All of which are often scarce resources in a nonprofit environment. 

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Focus on Marketing Strategy, Not Just Tactics

Far too often, agencies and companies alike unwittingly focus on tactics, rather than strategy, in their marketing and communications activities.

Marketing Strategy

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