Building marketing success with what you’ve learned
Posts about Brand Strategy (2):
Most established organizations recognize the importance of marketing and the effect it has on sales, customer growth and retention, brand awareness, legitimacy ... the list goes on and on. The problem is that effective marketing is not something that is "one and done." It takes time. Time for research, planning, strategy, execution, follow up and time to start all over again in today's ever-changing business environment.
A rebrand can be a powerful force for change. The decision to do so is never taken lightly. In fact jumping into a rebrand prematurely can result in a significant waste of time, money and energy. All of which are often scarce resources in a nonprofit environment.
Far too often, agencies and companies alike unwittingly focus on tactics, rather than strategy, in their marketing and communications activities.
June 5, 2023
January 31, 2023
November 10, 2022
June 22, 2021
March 18, 2021
February 9, 2021