10 CORE PRINCIPLES OF CRISIS MANAGEMENT
Public Relations, Marketing Strategy, Brand Strategy, Crisis Planning, Communications, Press Conference
It is important to have a developed plan in place before a crisis appears. When in the middle of a crisis event it is easy to be overwhelmed with stress, which may cause tunnel-vision for some and emotional, not strategic thinking. Having a plan in place in advance will allow your team to focus on strategy and rapid execution of crisis management procedures.
These 10 principles will remain consistent through any crisis and will act as your road map as you handle the situation:
We know that many of our clients and friends are dealing with or anticipating potential crises. We've also developed a Thread Marketing Group Orange Paper on the ABC's of Crisis Communications with additional information for handling a crisis. This helpful document is available for download via the link below.