We are pleased to announce that Jim Rush has joined #TeamThread as our new Vice-President, Strategic Relationships.
Building marketing success with what you’ve learned
All Customer Relationship Management Systems (CRMs) are not created equal. You need to seek out one that is the right fit for your organization. In Joe Sharp's blog post last week, "Marketing your Business with CRM Software" we shared reasons that Thread chose HubSpot as our CRM. But every organization needs to find a CRM that provides you with the tools you desire but is not overwhelming to learn and use. The highest-rated CRM system is of no use if no one wants to use it.
Most established organizations recognize the importance of marketing and the effect it has on sales, customer growth and retention, brand awareness, legitimacy ... the list goes on and on. The problem is that effective marketing is not something that is "one and done." It takes time. Time for research, planning, strategy, execution, follow up and time to start all over again in today's ever-changing business environment.
Today the business environment is ever-changing, and the use of digital marketing is leaving traditional marketing in its wake, for good reason. Business operations today are more complex. Companies are challenged to understand and utilize a myriad of channels while attempting to retain existing customers and also connect with potential new customers every single day.
A rebrand can be a powerful force for change. The decision to do so is never taken lightly. In fact jumping into a rebrand prematurely can result in a significant waste of time, money and energy. All of which are often scarce resources in a nonprofit environment.
If you're not using an integrated marketing strategy, then you might want to rethink your approach. Executing an integrated marketing campaign is really all about identifying the channels that work best for your company or organization and leveraging them to make the most impact. But to ensure success, it's important to understand and expand upon past success. Gathering critical information and marketing intelligence is an important part of any integrated marketing strategy. Understanding and using the right analytics to track and measure success is not only important for the success of a current campaign but for future campaigns as well.
Okay, I will save my, “Your brand is bigger than your logo,” speech for another time. Today I want to focus on reasons why you should change or consider changing the most important, outward facing components of your brand: