Thread Wins 2019 PRSA Silver Anvil Award

Last evening in New York City, Thread Marketing Group was awarded the prestigious 2019 Silver Anvil Award by the Public Relations Society of America (PRSA), the nation’s largest community for public relations professionals. Thread is thrilled to take home this award on behalf of all those who contributed, sponsored and supported the firm’s work with Toledo Jeep Fest, an annual community event that celebrates Toledo as the HOME of the Jeep. Thread has handled Toledo Jeep Fest’s public relations initiatives since its inception in 2016.

Read More [fa icon="long-arrow-right"]

Thread Named 2019 PRSA Silver Anvil Award Finalist

Thread Marketing Group was recently named a 2019 Silver Anvil Award finalist by the Public Relations Society of America (PRSA), the nation’s largest community for public relations professionals. Thread is being recognized for the firm’s work with Toledo Jeep Fest, an annual community event that celebrates Toledo as the HOME of the Jeep and the all-American workforce that has made it all possible for eight decades. Thread has handled Toledo Jeep Fest’s public relations initiatives since its inception in 2016.

Read More [fa icon="long-arrow-right"]

How Divided Government Will Impact Business in 2019

On November 9, 2018, we welcomed divided government back to Washington.

Read More [fa icon="long-arrow-right"]

Bringing Community Leaders Together to Combat Child Hunger in Northwest Ohio

Connecting Kids to Meals (CKM) is one of the largest hunger-relief organizations in Northwest Ohio, having served more than 5 million nutritious meals to children in over 15 years in operation.  Thread Marketing Group started working with this community organization in 2017.  In fact, Whitney Rofkar, one of our team members is a CKM board member and helps keep this important issue and organization front and center in Northwest Ohio.

Read More [fa icon="long-arrow-right"]

A shift in consumer behavior has one industry searching for answers

If you missed it, Whitney Rofkar, Thread’s Director of Public Affairs, was featured on WTOL News 11 discussing the national lunch trends, consumer behavior and how it’s affecting our local economy.

Read More [fa icon="long-arrow-right"]

Case Study: Toledo Jeep Fest

On August 13, 2016, an estimated 40,000 people invaded downtown Toledo to celebrate the 75th anniversary of Jeep. It was Toledo’s biggest single-day festival in decades. The inaugural event gave Toledoans the opportunity to celebrate one of the community’s great passions – its love of the Jeep brand and vehicles.

Read More [fa icon="long-arrow-right"]

Will Advocacy Change Marketing?

We've gotten used to seeing the various "disciplines" within marketing converge, and the trend of placing advocacy into marketing and advertising, as noted by a former high-level executive with McDonald's Europe, would just be the latest example.

Read More [fa icon="long-arrow-right"]

Worldwide Employee Engagement Crisis

The folks from Gallup are out with the news that is probably not a surprise to anyone:  employee engagement is stalled around the world.  It is better in the US, but even here it is only 32%.

Read More [fa icon="long-arrow-right"]

PR That Goes Inside-Out

(No, this is not an article about Pixar).

Read More [fa icon="long-arrow-right"]