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Toledo Jeep® Fest (TJF) will return during the weekend of August 6, 2021; and, the wildly popular event is on track to welcome Jeep enthusiasts to the city of Toledo – HOME of the Jeep – once again.


Toledo Jeep Fest is incredibly important to the overall economic vitality of Northwest Ohio and the Toledo area, and although the event was cancelled in 2020 because of the COVID-19 pandemic, event organizers are confident that the largely outdoor event can be enjoyed safely this August.

The Jeep brand is celebrating 80 years of capability, innovation, and an underlying sense of adventure in 2021, and Toledo Jeep Fest will provide a fitting and proud backdrop for 80th anniversary activities.

Thread Marketing Group (Thread) is deeply involved in the planning and running of Toledo Jeep Fest, having managed the event since its inception in 2016. Thread has once again secured presenting sponsors Dana Incorporated and ProMedica for the fourth iteration of this iconic event. As part of its sponsorship, Dana will feature a large semi-trailer and other Dana products and vehicles all prominently showcased on the festival’s Vendor Midway.

Dana Incorporated MidwayThread and event organizers are excited to announce that official vendor and parade registration is now open at, and that spots are being sold quickly.

Interested in joining in on the fun?

Here's how you can participate:
  • Order your hype swag, celebrating 80 years of the iconic Jeep. Available only through the end of February. Swag
  • Sign up for the Jeep Parade. The Toledo Jeep Fest All-Jeep Parade will take place on Saturday, August 7. Registration is now open to the public and the first 100 registrants will be registered to win a set of tires from BFGoodrich.
BF Goodrich Tire Giveaway
  • Register for the All-Jeep Indoor Exhibit. Space is limited and subject to approval. The Exhibit is for select Jeeps only, Jeeps of historical value or that are a particularly rare model, customized and built rigs, etc. Register your Jeep as soon as possible – due to high demand and limited space, we expect spots to sell quickly this year.
  • Register for the Directions Credit Union Park-n-Shine Jeep Show. The Toledo Jeep Fest 20-block Directions Credit Union Park-N-Shine Jeep Show will take place on Saturday, August 7. This will allow Park-N-Shine participants an early opportunity to be downtown and in designated parking areas. For Jeepers that are considering parade participation but want to get straight to having fun in downtown at the Vendor Midway, live entertainment stages, etc. this option is right for you!
  • Book a spot in our Yark Jeep Vendor Midway. We will be expanding our Yark Jeep Vendor Midway and adding new opportunities for this year’s event, and we’re already 75 percent sold out! Please join us to both market and sell your products to thousands of attendees.
  • Follow Toledo Jeep Fest on FacebookTwitter and Instagram for more info about the 2021 event weekend set for August 6, 7, and 8.
Toledo Jeep History
Jeep is fundamental to Toledo’s heritage. In 1941, Willys-Overland won a significant United States Military contract to design the Willys MB, a four-wheel drive utility vehicle that was manufactured throughout World War II. Today, Toledo is the only place in the world making the iconic Jeep Wrangler. Stellantis Toledo Assembly Complex is one of the region’s largest and most modern manufacturing plants. For 80 years, Jeep has been touching the lives of Toledoans and in August 2021, the City will celebrate that rich history.
Thread is thrilled to once again be bringing this important event to the City of Toledo and to all of the Jeepers who have been missing the opportunity to share their love of Jeeps.
Take a look at the success Thread has had with past events, and then be sure and make plans to join us this year.