Thread Marketing Group, an award-winning marketing communications agency in Toledo, received another national award for its excellence in healthcare digital marketing. The Healthcare Digital Marketing Awards gave Thread Marketing a Gold Award for its video ad series for The Toledo Clinic that ran on digital platforms such as social media, You Tube, and OTT.
Healthcare marketers have their work cut out for them in 2021 with the many changes brought about by the COVID-19 pandemic. With healthcare top-of-mind, both locally and nationally, healthcare marketers continue to walk a path fraught with tremendous uncertainty, economic instability and patient anxiety.
As the Coronavirus pandemic continues to cause shifts in many industries, healthcare is one that is in the center of it all. Hospitals are extremely overcrowded, and primary care has taken a hit. Annual check-ups and elective surgeries are being rescheduled, and many offices have changed hours or even lost personnel. Outcomes can be detrimental if these trends continue, especially for high-need patients.
As Mental Health Awareness month reaches its end, we need to find a way to continue this conversation and make the workplace environment a positive and healthy place. Let’s face it, there is stigma surrounding mental health because it can be a tricky topic to discuss at work.
Data from the Center for Workplace Mental Health indicates that employees with depression miss an average of 31.4 workdays each year and lost another 27.9 workdays to nonproductive time, costing employers an estimated $44 billion annually.
May is Mental Health Awareness Month. In a world that is increasingly opening to – and understanding those with – mental health issues, it’s no surprise that Mental Health Awareness Month is now a firmer fixture on calendars and in organizations around the U.S.
Google has always seen itself as more than a search bar. In fact, if you saw the news last week, Google is committing itself to the healthcare space from a variety of angles.
Google announced last Friday that Geisinger Health CEO David Feinberg has been hired to head up their healthcare initiatives. Feinberg will work to coordinate Google’s move into the $3 trillion healthcare market across many groups including Google Brain (the artificial intelligence team), Nest home automation group and Google Fit wearables team.
Learning the Ropes of Social Media
