DATA IS OUR GUIDING LIGHT

Our digital landscape is constantly changing. Parameters for advertising on social media platforms, Google search and digital programmatic campaigns literally change daily. It’s mind-blowing to keep up with. Some of us thrive on change, others run screaming from it.    

I love working in an environment that embraces change, collaboration, and challenges. The thrill of working with numbers adds an extra layer of excitement to my job. Numbers tell a story, a story that is unbiased, factual, and informative. I enjoy analyzing why things are happening and the impact they have. It's like unraveling a captivating tale and learning valuable lessons from it.

Understanding the Customer Journey

We understand our clients inside out - their needs, demographics, and business models. By collaborating and interacting closely with them, we gain a deep understanding of their customer journey and goals. Because of this we recently transitioned how we purchase digital media in order to have more control and vision into the third-party data used in targeting the campaigns we run.

Data is our guiding light. We rely on it to make informed decisions. We constantly analyze the data to determine the best strategies, target audiences, and conversion goals. Whether it's organic or paid advertising, our highly knowledgeable team works together to interpret the results and develop winning strategies for our clients. This collective expertise makes us true subject matter experts.

Building Client Trust

The most rewarding part of our job is when clients trust us to run their ads. It's a testament to the value we bring and the confidence they have in our abilities. We take this responsibility seriously and strive to exceed their expectations every step of the way. Working with numbers is not just a passion for us; it's a commitment to delivering exceptional results for our clients.

Pick a digital agency that thrives on change. Your results will be better for it.  

Thread Connected Marketing can help optimize marketing spend through careful attention to dynamic analytics and a nimble response. Check out this case study, view our services or contact us today.