Protect Yourself from Zoom Bombing

If you haven’t heard of the term “Zoom Bombing,” consider yourself lucky. If you’ve experienced it yourself, I’m sorry. Either way, consider yourself warned. It’s happening and will likely continue to plague our new virtual meeting world.

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Staying Relevant – It Starts With Your Content

As I have watched this crisis unfold, I have been keeping a keen eye on the messaging that has been being pushed out though ads, social posts, and marketing emails (occupational hazard). Watching to see what brands have been quick to respond and which have not.

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The Marketing Upside

Finding the Good During an Economic Slowdown

We have all seen it before. The first thing to be cut in a down economy is marketing. It's the easiest thing to do and generally doesn’t require l

aying off employees or reducing production. It hearkens back to the days of when marketing couldn't show return on investment (ROI). And even now in the days of data overload, it still tends to be the fallback position. However, research shows that companies that continue to spend on marketing and even increase their spends, fare better during recessions than those that do not.

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5 Things to Keep Your Brand Relevant During Difficult Times

It is an understatement to say that these are highly unusual and trying times. Everyone is holding their collective breath to see what happens next. We are also consuming content at an incredible pace. We want to know how to protect ourselves, what we can and can’t do as part of growing quarantines, what the economy is going to do, and what stores have restocked their shelves with toilet paper.

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The Secret to Crafting a Top-Notch Press Conference: Bring the Fun and Stand Out!

Helping Northwest Ohio’s First-of-its-kind “Forest School” Make A Smash Debut

I recently had the privilege, along with my colleague Rod Frysinger, of creating and executing a remarkable media event on behalf of Maumee Valley County Day School. The educational and playful press conference showcased the school’s new approach to education called “Forest School,” which allows kids to be outside while learning social and educational lessons and exploring a 75-acre wooded campus.

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Thread Welcomes James Clark Rush as VP, Strategic Relationships

We are pleased to announce that Jim Rush has joined #TeamThread as our new Vice-President, Strategic Relationships.

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Utilizing Thought Leadership as a Solid Marketing Strategy

Building marketing success with what you’ve learned

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Fundraising Tips for NonProfits

A few years ago, I challenged myself to put my experience and (debatable) knowledge on paper and draft one fundraising tip that I could share with friends, colleagues and new professionals/volunteers to the field of fundraising. While I’ve shared a few of the tips in a variety of forums, I’ve decided it’s time to bring it back. I won’t promise the tips will come weekly, but they will come and hopefully you’ll find them helpful – even if you don’t work in fundraising.

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Thinking about implementing or changing your CRM system?

All Customer Relationship Management Systems (CRMs) are not created equal. You need to seek out one that is the right fit for your organization. In Joe Sharp's blog post last week, "Marketing your Business with CRM Software" we shared reasons that Thread chose HubSpot as our CRM.  But every organization needs to find a CRM that provides you with the tools you desire but is not overwhelming to learn and use. The highest-rated CRM system is of no use if no one wants to use it.

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Tired of wearing too many hats?

Most established organizations recognize the importance of marketing and the effect it has on sales, customer growth and retention, brand awareness, legitimacy ... the list goes on and on. The problem is that effective marketing is not something that is "one and done." It takes time.  Time for research, planning, strategy, execution, follow up and time to start all over again in today's ever-changing business environment.

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