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Posts about Marketing Communications:

Marketing Trends

The world of events is constantly changing – especially in the last few years. Technologies are the driving force behind changes in the way people experience events, and the industry continues to adapt to keep up with the tech in addition to eventgoers’ needs and wants. Think about it: from virtual events to hybrid events to artificial intelligence … event trends are changing the way people interact with each other and the world around them.

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Online Education

Traditional “brick and mortar” higher education institutions faced many challenges during and after the pandemic. From quickly restructuring the framework of classes to how to hold a commencement ceremony and keep everyone safe. Happily, we can now function in a world that is close to what it was before 2020. But there are lingering challenges that will continue to cause headaches for higher education administrators.

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data

Our digital landscape is constantly changing. Parameters for advertising on social media platforms, Google search and digital programmatic campaigns literally change daily. It’s mind-blowing to keep up with. Some of us thrive on change, others run screaming from it.    

I love working in an environment that embraces change, collaboration, and challenges. The thrill of working with numbers adds an extra layer of excitement to my job. Numbers tell a story, a story that is unbiased, factual, and informative. I enjoy analyzing why things are happening and the impact they have. It's like unraveling a captivating tale and learning valuable lessons from it.

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ChatGPT

ChatGPT is a language model-based chatbot developed by OpenAI and launched in 2022. A key feature of ChatGPT is its ability to generate responses like humans in real-time, based on user input. ChatGPT can give natural answers to questions in a conversational tone and can generate stories, essays, and poetry. ChatGPT won’t mow your lawn or finish the dishes – yet, but its artificial intelligence excels at language-based tasks.

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The lazy days of summer are quickly winding down and soon the laid back, slower pace will give way to the hectic start of the school year.

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Customer Service

I think we all can agree on one thing; customer service isn’t what it used to be. Think hard about the last time you actually were impressed with a company’s customer service given to you as a customer. I know, it’s not very often.

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If 60 is the new 30, Thread Marketing Group is helping their newest intern turn 50 into the new 25. Thread decided to look beyond age and bring on a non-traditional intern to work with the Toledo Jeep Fest project this summer.

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As the second week of the new year comes to a close, so does intern Sofia Szymanski’s first week at Thread. Since beginning her internship last Monday, Sofia has worked on multiple projects, all of which have given her a deeper understanding of the professional world of marketing.

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Livestreaming

As new digital opportunities emerge, marketers and agencies will look to how they can adapt and improve their messaging. Livestreaming has been around for years - YouTube Live (2006), Twitch (2011), Periscope (2015), Facebook Watch (2016) - but livestreaming was often limited to the platform where the livestream broadcast was offered and the technical ability of the content creator.

We have all dabbled with online meeting software through the course of the recent pandemic – using platforms like Zoom, Skype and Microsoft Teams.

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