Coronavirus Messaging to Your Community

This unprecedented pandemic is a wake-up call for companies to carefully review the strategies, policies, and procedures in place to protect employees, customers, and operations. An important part of those policies and procedures includes how you communicate, both internally and externally.

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Fundraising Tip #7: Become the Master of the Email Merge

In today's fast-paced, tight-budget, not-enough-hours-in-the-day world, we all could use ways to do more with less. And fundraisers aren't the only ones. In fact, that's what makes this next fundraising tip so important.

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Geotargeting, Geofencing, Geoframing. Oh My!

In the world of digital advertising, one of the most common filters to add to a campaign is geographic targeting. A lot has changed and more options are available when it comes to geotargeting. We thought it might be a good time to stop and share our thoughts on these strategies which can improve your digital marketing campaign.

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Fundraising Tip #4: Call to Say Thank You! to First-Time Donors

It’s commonly said that organizations need a plan for thanking donors at least 3 times for every 1 gift. Oftentimes, how and when you thank them is even more important than how often. Think quality, over quantity.

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Thinking about implementing or changing your CRM system?

All Customer Relationship Management Systems (CRMs) are not created equal. You need to seek out one that is the right fit for your organization. In Joe Sharp's blog post last week, "Marketing your Business with CRM Software" we shared reasons that Thread chose HubSpot as our CRM.  But every organization needs to find a CRM that provides you with the tools you desire but is not overwhelming to learn and use. The highest-rated CRM system is of no use if no one wants to use it.

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