Most established organizations recognize the importance of marketing and the effect it has on sales, customer growth and retention, brand awareness, legitimacy ... the list goes on and on. The problem is that effective marketing is not something that is "one and done." It takes time. Time for research, planning, strategy, execution, follow up and time to start all over again in today's ever-changing business environment.
Today the business environment is ever-changing, and the use of digital marketing is leaving traditional marketing in its wake, for good reason. Business operations today are more complex. Companies are challenged to understand and utilize a myriad of channels while attempting to retain existing customers and also connect with potential new customers every single day.
I had a conversation with a recent college graduate last week and I asked him if he used LinkedIn to prep for a meeting. His response surprised me. “I already have a job. I don’t need LinkedIn.” Really? In this time of big-data, constant networking and social media driven everything, LinkedIn still is thought of as just a place to find a job?
LinkedIn is so much more. And if you’re not using it as part of your organizations digital marketing strategy you are missing out.
A strategic partnership with a marketing agency can be a great investment, but evaluating and selecting the best marketing agency for your specific organization and its goals is a challenge many marketing and sales leaders face.
With so many marketing agencies out there, in order to find the one that’s best for you, you’ll need to know exactly what you’re looking for and how to find it.
Below are six steps to help you evaluate and select the best marketing agency for you.