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OUR WORK

OUTDOOR SYLVANIA COMMUNITY PARKS


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GOAL


To educate, generate public awareness and forge a stronger connection to the greater Sylvania community.

Outdoor Sylvania Community Parks
Previously known as The Olander Park System, Outdoor Sylvania Community Parks consists of five recreation areas in the greater Sylvania area. 

OUTDOOR SYLVANIA COMMUNITY PARKS

STRATEGY


Since 1958 the Olander Parks System has served the greater Sylvania community with a variety of land and water activities. In an effort to better connect citizens to the outdoors (and amenities found in these parks), Thread created a new brand (name, logo and tagline) to help better educate the public and create a stronger connection to citizens whose homeowner apportionments support the recreational facilities. A logo mark inspired by sun, earth, and water with the tagline “Explore More” now more appropriately encourages residents to get outside, enjoy the outdoors and explore the parks found literally in their own backyard. 

To appropriately introduce the new brand to the community, Thread orchestrated a brand launch event with more than 50 community leaders and local media outlets in attendance.

OutdoorSylvania-LogoMark-Grayscale
OUTDOOR SYLVANIA COMMUNITY PARKS

RESULTS


CREATED IMMEDIATE, POSITIVE COMMUNITY BUZZ!

 

RESIDENTS NOW KNOW
that a beehive of activities abound in their local parks system.
Outdoor Sylvania Ad
Outdoor Sylvania Ad
Outdoor Sylvania Ad
LET’S GET IN TOUCH

CONTACT US


Main Office
Phone: 419.887.6801
Address: 4635 West Alexis Road, Toledo, OH 43623
Opening Hours: Monday – Friday 8:00am – 5:00pm

Satellite Office
Phone: 419.283.0954
Address: 1260 Adela Hills Drive, Charleston, SC 29412

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