Skip to content
OUR WORK

TOLEDO AREA REGIONAL TRANSIT AUTHORITY (TARTA)


TARTA-main

GOAL


To educate the public of fare reinstatement after two years of fare-free transportation.

Toledo Area Regional Transit Authority (TARTA)
TARTA is a public transit agency located in Toledo, Ohio. With more than 30 bus routes, the company has been transporting area residents for more than 40 years.

TARTA

STRATEGY


Using a communications strategy with an integrated mix of traditional, digital and social media, micro events, and public relations, Thread launched an 8-week campaign to reach the target demographic of people who regularly ride the bus to work, school, shopping, and medical appointments. 

Key messages included new, easy-to-use fare technology, simplified and less expensive fare structure, and stronger community partnerships. The Thread team placed a focus on earned media, formulating, and pitching stories on the TARTA/Veteran Services Partnership for Discounted Fare Opportunities, and Employer Lunch & Learn Partnership programs.

TARTA_logo_black-1_resized
TARTA

RESULTS


DROVE ROI!

4X
ROI for Earned Media
0.23%
Digital CTR
TARTA Transit Ad
TARTA Transit Ad
TARTA Transit Ad
LET’S GET IN TOUCH

CONTACT US


Main Office
Phone: 419.887.6801
Address: 4635 West Alexis Road, Toledo, OH 43623
Opening Hours: Monday – Friday 8:00am – 5:00pm

Satellite Office
Phone: 419.283.0954
Address: 1260 Adela Hills Drive, Charleston, SC 29412

facebook-finstagramlinkedin