How complacency and a “Maintenance Managed” mentality brought down an industry leader.

The media today is filled with sobering news of the demise or slow deaths of once iconic brand leaders. With names like Blockbuster Video, Borders, Toys R Us, Sears, Kmart, Pier One and even Neiman-Marcus exiting the retail landscape, it illustrates how the way we now buy products has changed the retail sector. The technology market as well, has not gone unaffected. Names like MSN Messenger, Kodak, Polaroid, My Space, Compaq Computer and yes Gateway Computers (who could forget that great packaging) haven fallen to changing buying environments or newer, more innovative answers to customer needs/demands.

Building marketing success with what you’ve learned

Far too often, agencies and companies alike unwittingly focus on tactics, rather than strategy, in their marketing and communications activities.