Images bring content to life. Used across digital media, social channels, print, advertising, blogs, and e-commerce, visual content is a critical business asset for brands. Although widely used, image format and quality expectations are commonly misunderstood. This can cause frustration and less-than-ideal end results.
To help clear up the confusion, we have created an image usage cheat sheet for reference with internal and client teams. It details image quality, color, and file format based on which media is being used – from printing a brochure, to posting an image on social media, or creating a digital ad. With this handy reference guide, you can say goodbye to dull, pixelated images and hello to vibrant eye-catching visuals!