We’ve come a long way from Edward Bernays’ Torches of Freedom and his United Fruit Company campaigns. Crystallizing Public Opinion (1923) was instrumental in guiding government agencies, politicians, and non-profit organizations to become skilled practitioners of crowd psychology and psychoanalysis, but now the hyper-adoption of social media and the world wide web place us in an even stranger spot.
Thread Marketing Group, an award-winning marketing communications agency in Toledo, received another national award for its excellence in healthcare digital marketing. The Healthcare Digital Marketing Awards gave Thread Marketing a Gold Award for its video ad series for The Toledo Clinic that ran on digital platforms such as social media, You Tube, and OTT.
Thread Marketing Group Vice President Jim Rush has been racking up the air miles to make connections for Team Thread and Toledo area businesses.
As the second week of the new year comes to a close, so does intern Sofia Szymanski’s first week at Thread. Since beginning her internship last Monday, Sofia has worked on multiple projects, all of which have given her a deeper understanding of the professional world of marketing.
Thread Marketing Group's dedication, creativity, and exceptional ability to make a difference through our work has been recognized and awarded on three occasions since the start of the coronavirus pandemic. We take pride in receiving outstanding awards, especially during such challenging times.
Learning the Ropes of Social Media
Connecting Kids to Meals (CKM) is one of the largest hunger-relief organizations in Northwest Ohio, having served more than 5 million nutritious meals to children in over 15 years in operation. Thread Marketing Group started working with this community organization in 2017. In fact, Whitney Rofkar, one of our team members is a CKM board member and helps keep this important issue and organization front and center in Northwest Ohio.
Lead generation is at the heart of most marketing teams’ goals. And it’s a challenge for nearly everyone. We regularly assist our clients with building effective lead generation strategies, and we regularly hear the same challenges presented.
Here are the top three lead gen challenges we see and suggestions on how to solve them.
A strategic partnership with a marketing agency can be a great investment, but evaluating and selecting the best marketing agency for your specific organization and its goals is a challenge many marketing and sales leaders face.
With so many marketing agencies out there, in order to find the one that’s best for you, you’ll need to know exactly what you’re looking for and how to find it.
Below are six steps to help you evaluate and select the best marketing agency for you.
The Midwest is full of world-class marketing events this summer. With warmer weather finally here, it’s a great time to feel refreshed, get inspired and expand your marketing knowledge at some upcoming can’t-miss marketing conferences.
Below are Thread’s picks for the top five marketing conferences in the Midwest this summer.
