Thread Marketing Group

Recent Posts

7 Secrets to Transform Your Website Into a Lead Generation Machine

If you want to generate more leads from your marketing and sales efforts, your website is the perfect place to start. A website is a brand’s most valuable sales and marketing asset, yet so few marketers truly leverage its lead generation potential.

Many marketers find themselves overwhelmed and unsure where to start. The good news is that transforming your website into a lead generation powerhouse usually doesn’t require a total overhaul or rebuild, which can drain substantial time and resources. Rather, most websites really only need a series of strategic tweaks in order to successfully transition from a stale online brochure to a repeatable and scalable lead generation machine.

Here are seven secrets to get started transforming your website into a lead generation machine.

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Thread Marketing Group Honored as 2018 Best Advertising Agency in Toledo

Thread Marketing Group recently earned honors as a 2018 best-in-class advertising agency in Toledo by Three Best Rated®, an independent, third-party review organization whose mission is to connect consumers with the top three local businesses, professionals, restaurants and health care providers in any city.

“We are thrilled to have been recognized as a marketing and advertising leader in the Toledo area,” said Judy McFarland, CEO of Thread Marketing Group. “We work in an extremely competitive industry, so to be recognized as the best-in-class amid a group of premiere agencies is an incredible distinction and a tribute to our outstanding staff.”

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10 Blogging Best Practices That Improve B2B Lead Generation

If you’re a marketer looking to improve lead generation, adding a blog to your website is one of the best investments you can make.

But blogging only produces lead generation results when it’s planned and executed properly. Here are ten blogging best practices sure to improve lead generation for B2B companies.

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Thread Refreshes Brand and Adopts New Tagline: “Connect. Simply.”

Unveiling the evolution of our new brand identity is very exciting! We’ve modernized and updated our trademark logo, and a fresh vibe is running through all of our branded communications and client experiences.

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Internet of Things: The sky is the limit, or is it?

With cloud computing being arguably the hottest trend in the digital world right now and context rich systems being a very close second there is a paradigm shift about to take place in the world of technology as we know it.  The Internet of Things (IoT) revolves around increased machine-to-machine communication that is built on cloud computing along with networks of data gathering sensors; It is an instantaneous connection that will make everything in our lives from streetlights to cities “smart.”  The Internet of Things really becomes powerful with machines and sensors working together in order to gather and leverage data by analyzing it in real time.  Cloud based applications are essential to interpreting and transmitting the data coming from these sensors.

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