Too often, traditional advertisements reach a target audience at the wrong time – before customers are aware of their own needs. Inbound marketing takes advantage of the ongoing shift in consumer buying habits by meeting individuals online and providing them with educational offers and materials that help answer questions, provide solutions and, ultimately, position your company as a thought leader in the space. By allowing consumers to engage with your inbound marketing materials at the exact moment that they are searching for a solution, the randomness of encountering an ad by chance is eliminated.
Attracting leads, however, is only half the story. Once a site visitor has converted into a lead by filling out a form on your website, marketing automation takes over. Through strategically designed workflows and drip campaigns, Thread helps clients nurture and educate prospects, decreasing the length of the buying cycle and ensuring they are qualified and ready to buy before delivering those leads to a sales team.
With each tactic and deliverable, remember: inbound marketing is ALL about conversion.