Keywords are the building blocks of search engine marketing teams and are key to both SEO and SEM efforts to drive conversions. Keywords determine content strategy, creative and website structure. Successful SEO and SEM efforts mean that well integrated teams understand how paid and organic listings work together in producing the SERP (Search Engine Results Page), the target of your SEO and SEM marketing efforts.
Organic and paid search campaigns affect each other’s performance. SEM campaigns drive traffic, and SEO improvements to your website make your paid campaigns less expensive to run, because the search engine algorithms reward URLs that are optimized (with relevant and unique content and great friction-less user experiences).
At many agencies, SEO and SEM projects are handled by different teams. Not at Thread. Our SEO and SEM teams are completely integrated. The advantages when SEO and SEM are coordinated are that the changes made on one side drive the performance of the other. Therefore, the performance can then be adjusted on the other side smoothly. Thread has removed unnecessary silos to make your marketing efforts more efficient, nimble and profitable.
Search Engine Marketing (SEM) advertising includes pay-per-click (PPC) search advertising, banner ads, video pre-roll and remarketing. SEM is a form of digital marketing that promotes your website by increasing its visibility in search engine results. SEM works in tandem with search engine optimization (SEO). Key search platforms utilized for SEM include Bing, Yahoo and Google, with its industry leading search product Google AdWords. Unlike SEO, that can take a few months before its effects can be seen, SEM’s results can be seen in as little as 48 hours.
Thread is a Google-certified expert in SEM and we understand that SEM benefits greatly from SEO and quality website development.
SEO (Search Engine Optimization) is the process in which a website is created or enhanced to make it more attractive to search engines such as Google, Bing and Yahoo. SEO is also commonly referred to as getting “free traffic” or “organic traffic.”
When SEO is done correctly it can increase your sales/leads by getting your website out in front of people who have high buyer’s intent. SEO is not an overnight process. It takes time to get your website to rankings high in the search engines, and, when done properly, the effects can be longer lasting than a paid campaign.
As with all digital marketing strategies, SEO doesn’t perform in a vacuum. SEO is an important component of an overall Search Engine Marketing and Social Media program that leads to a three-pronged digital marketing approach that generates strong results.
*SEO/SEM services are not verified or endorsed by Google, Bing or any other service unless specifically stated.
Thread’s search marketing teams know that Key Performance Indicators (KPIs) in SEM and SEO are virtually identical. The only difference is paying for the click. Data from both SEM and SEO provide a complete picture of your efforts.
With its expertise in SEO and SEM, Thread has helped organizations from small non-profits to large international companies enhance their search presence. If you are interested in what Thread can do for you, please contact us or give us a call at 419.887.6801.