Judy McFarland Takes on New Role as Thread CEO; Firm Receives Woman-Owned Business Certification

At Thread, we pride ourselves on being innovative and embracing change for the better. This year, we believe we have our biggest and best change yet.

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Thread creative team makes plea to save the color!

Despite our up-front and color-biased moniker, Team Orange is proficient with “all the colors in the crayon box.”

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Why Customer Journey Mapping is Valuable

Customer journey mapping is a valuable but frequently underestimated tool for marketing. As proven over and over by brands that create outstanding customer experiences, the joy is in the details. Take Disney, for example: whether it be the landscape, structures, or character interactions with guests, every element of a Disney park visit must exude wonder and magic. The process of journey mapping, then, enables brands to identify those make-or-break moments and change them for the better.

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Case Study: Toledo Jeep Fest

On August 13, 2016, an estimated 40,000 people invaded downtown Toledo to celebrate the 75th anniversary of Jeep. It was Toledo’s biggest single-day festival in decades. The inaugural event gave Toledoans the opportunity to celebrate one of the community’s great passions – its love of the Jeep brand and vehicles.

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