Geotargeting, Geofencing, Geoframing. Oh My!

In the world of digital advertising, one of the most common filters to add to a campaign is geographic targeting. A lot has changed and more options are available when it comes to geotargeting. We thought it might be a good time to stop and share our thoughts on these strategies which can improve your digital marketing campaign.

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Generation Gap: The Difference Between 10 and 30 Seconds

10-second video vs. the traditional 30-second video; which one is more successful in today’s digital landscape? Well, it depends on the generation.

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