CHIPOTLE’S BURRITO BUTTON IS A GAME CHANGER

Burrito lovers rejoice! Apple and Chipotle have come up with the Burrito button app for your Apple Watch. Chipotle’s Burrito Button app is so simple and straightforward, it revolutionizes the mobile purchase process and user experience.  Once you set up your location, favorite meal and credit card info, you’ll only ever have to press the “Burrito Button”! The best part of the app – the countdown clock until your order is ready. How can you beat that?

It gets you to thinking, has the purchase experience really come down to pressing 1 button? The convenience factor this app brings to the table will set the standard and transform brands, company apps and the way we do business in the future, especially on mobile and now wearable devices.

Apps that allow you to order/buy products straight through your Apple Watch with one click of a button essentially can make these brands a part of your daily life/routine. It could even change your daily routine to include these brands and their apps more often than you may have in the past.

So, who’s next to jump on the bandwagon? I would keep my eye out for a specific Apple Watch app from Panera Bread and Domino’s Pizza in the near future.  It would be safe to say that most major fast food restaurants that have an iPhone app you can order from will most likely have an app for the Apple Watch you can order from down the line.

Want to see what others are saying about the burrito button? Go on Twitter and search #BurritoButton.

Tell us: Would this sway you to buy an Apple Watch (if you don’t have one already) and order from Chipotle on a more frequent basis? I know I just might.