A few years ago, I challenged myself to put my experience and (debatable) knowledge on paper and draft one fundraising tip that I could share with friends, colleagues and new professionals/volunteers to the field of fundraising. While I’ve shared a few of the tips in a variety of forums, I’ve decided it’s time to bring it back. I won’t promise the tips will come weekly, but they will come and hopefully you’ll find them helpful – even if you don’t work in fundraising.
A rebrand can be a powerful force for change. The decision to do so is never taken lightly. In fact jumping into a rebrand prematurely can result in a significant waste of time, money and energy. All of which are often scarce resources in a nonprofit environment.
I’ve worked in a lot of different industries and companies throughout my career. Many of these were for-profit companies, but the majority of my professional experience comes from the not-for-profit sector. And in seeing the view from both sides of the fence, I’ve found more similarities between these two sectors than I think most people realize.