Rebranding a Nonprofit: Are You Asking the Right Questions?

A rebrand can be a powerful force for change. The decision to do so is never taken lightly. In fact jumping into a rebrand prematurely can result in a significant waste of time, money and energy. All of which are often scarce resources in a nonprofit environment. 

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Blame it on Sir Isaac Newton

I’ve worked in a lot of different industries and companies throughout my career. Many of these were for-profit companies, but the majority of my professional experience comes from the not-for-profit sector. And in seeing the view from both sides of the fence, I’ve found more similarities between these two sectors than I think most people realize.

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