I had a conversation with a recent college graduate last week and I asked him if he used LinkedIn to prep for a meeting. His response surprised me. “I already have a job. I don’t need LinkedIn.” Really? In this time of big-data, constant networking and social media driven everything, LinkedIn still is thought of as just a place to find a job?

LinkedIn is so much more. And if you’re not using it as part of your organizations digital marketing strategy you are missing out.

All companies know that they need SEO (Search Engine Optimization) for the success of their website. Search Engine Optimization is the process in which you design and create content for your website that search engines favor. SEO is like spices and seasoning. Without it your website is bland and flavorless to the search engines. But did you know that you can overseason your website to the point where the search engines find it unpalatable. Google’s algorithm not only rewards websites that do proper SEO, but it also punishes websites that over-optimize or try to game the system.