Integrated Marketing Doesn't Have To Be Complicated

The state of marketing is in constant and rapid flux. There are now more places than ever to spend marketing dollars and the pressure to create campaigns and content to use across all these channels is a real thing.  That’s why everyone now talks about “integrated marketing”. 

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If you Google integrated marketing, you’ll get 326,000,000 results. And you’ll find a lot of definitions out there as to what “Integrated Marketing” is all about. In fact we found 17 on the DMA's (Data Marketing & Analytics) website alone. But whatever your definition, putting an integrated marketing campaign together doesn’t have to be complicated or difficult. And it doesn’t have to cost a fortune.

At Thread Marketing Group, we make it our business to understand all the options and find ways to simplify your ability to connect with your customers.  We work to “untangle” complicated marketing challenges and provide solutions that are easy to understand, execute and measure. Thread serves as a trusted guide and interpreter of the complex, discovering opportunities for organization to connect more simply with their customers.

The simple truth about integrated marketing is it can deliver results, when it is in fact, truly integrated.

We took the initiative to identify a few great examples of integrated marketing.  A couple of our favorites; Mike’s Hard Lemonade: Mike Hack’s and Domino’s Carryout Campaign.  And while we don’t want to brag, we’d also put our work for Toledo Jeep Fest 2019 on the list.  Our first three steps to putting an integrated marketing plan in action are:

  1. Define your campaign goals
  2. Know your target audience
  3. Make sure you have the right people at the table

Want to know the rest of the 10 steps and see how we put integrated marketing into action for Toledo Jeep Fest 2019?

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What we found through our work with Toledo Jeep Fest is if teams work together and clearly understand who their audience is, identifying optimal ways to deliver a message doesn’t have to be complicated.

Topics: case study, event, Marketing Communications, SEO, Social Media, Brand Activation, integrated marketing

Leslie A. Verral

Written by Leslie A. Verral