As the second week of the new year comes to a close, so does intern Sofia Szymanski’s first week at Thread. Since beginning her internship last Monday, Sofia has worked on multiple projects, all of which have given her a deeper understanding of the professional world of marketing.

If you had asked me last fall what my plans were for the summer before my junior year, they would not have included dealing with a global pandemic and learning through a remote internship. My name is Ansley Carr, and I am from the Atlanta area. I am entering my junior year at the University of Alabama pursuing a dual degree with a B.S. in Marketing with a minor in Entrepreneurship and a B.A. in Dance. As a member of Alpha Omicron Pi, Riptide Dance Crew, and the Alabama football fanbase (roll tide!), and more, I am very involved on campus.

If you are a nonprofit organization, here are three important marketing trends you should include in your 2019 planning.

1. The Revival of Email

As the reach on social media channels like Facebook declines through stricter algorithms and policies, nonprofits should ramp up email communications.  By 2021, 7.7 billion email accounts are expected worldwide.  Smartphone users check emails 81% of the time on their device.  And with 59% of email opens occurring on mobile, you need to ensure any landing page click thru’s are mobile optimized as well.

10-second video vs. the traditional 30-second video; which one is more successful in today’s digital landscape? Well, it depends on the generation.