Marketing Must-Haves for Nonprofits in 2019

If you are a nonprofit organization, here are three important marketing trends you should include in your 2019 planning.

1. The Revival of Email

As the reach on social media channels like Facebook declines through stricter algorithms and policies, nonprofits should ramp up email communications.  By 2021, 7.7 billion email accounts are expected worldwide.  Smartphone users check emails 81% of the time on their device.  And with 59% of email opens occurring on mobile, you need to ensure any landing page click thru’s are mobile optimized as well.

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Generation Gap: The Difference Between 10 and 30 Seconds

10-second video vs. the traditional 30-second video; which one is more successful in today’s digital landscape? Well, it depends on the generation.

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