Is it Time to Take a Look at Your Identity?

Okay, I will save my, “Your brand is bigger than your logo,” speech for another time. Today I want to focus on reasons why you should change or consider changing the most important, outward facing components of your brand:

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Focus on Marketing Strategy, Not Just Tactics

Far too often, agencies and companies alike unwittingly focus on tactics, rather than strategy, in their marketing and communications activities.

Marketing Strategy

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