Thread Marketing Group's dedication, creativity, and exceptional ability to make a difference through our work has been recognized and awarded on three occasions since the start of the coronavirus pandemic. We take pride in receiving outstanding awards, especially during such challenging times.
The Marketing Upside
Finding the Good During an Economic Slowdown
We have all seen it before. The first thing to be cut in a down economy is marketing. It's the easiest thing to do and generally doesn’t require l
aying off employees or reducing production. It hearkens back to the days of when marketing couldn't show return on investment (ROI). And even now in the days of data overload, it still tends to be the fallback position. However, research shows that companies that continue to spend on marketing and even increase their spends, fare better during recessions than those that do not.
Coronavirus Messaging to Your Community
This unprecedented pandemic is a wake-up call for companies to carefully review the strategies, policies, and procedures in place to protect employees, customers, and operations. An important part of those policies and procedures includes how you communicate, both internally and externally.
Thinking about implementing or changing your CRM system?
All Customer Relationship Management Systems (CRMs) are not created equal. You need to seek out one that is the right fit for your organization. In Joe Sharp's blog post last week, "Marketing your Business with CRM Software" we shared reasons that Thread chose HubSpot as our CRM. But every organization needs to find a CRM that provides you with the tools you desire but is not overwhelming to learn and use. The highest-rated CRM system is of no use if no one wants to use it.
Is it Time to Take a Look at Your Identity?
Okay, I will save my, “Your brand is bigger than your logo,” speech for another time. Today I want to focus on reasons why you should change or consider changing the most important, outward facing components of your brand:
Focus on Marketing Strategy, Not Just Tactics
Far too often, agencies and companies alike unwittingly focus on tactics, rather than strategy, in their marketing and communications activities.