Blue Harbor Resort and Spa
Bold photography and soothing copy evoke a high-end feel. With new ownership, and a change in direction, management desired to showcase the facilities’ outstanding architecture and lakeside location as a more exclusive spa and retreat. Previously known as a family water park, the goal was to appeal to a broader range of more sophisticated guests. Sheboygan is home to not only beautiful views, but major golf events and lakeside attractions. Thread designed a brochure that evoked the “high end” feel through bold architectural photography and soothing, enticing copy.