A rebrand can be a powerful force for change. The decision to do so is never taken lightly. In fact jumping into a rebrand prematurely can result in a significant waste of time, money and energy. All of which are often scarce resources in a nonprofit environment.
Data from the Center for Workplace Mental Health indicates that employees with depression miss an average of 31.4 workdays each year and lost another 27.9 workdays to nonproductive time, costing employers an estimated $44 billion annually.
Just a few years ago, brand activation was a phrase most of us had never heard. But as the era of “engagement” dawned in marketing, brand activation became an essential part of any professional’s toolkit.
The equation was simple: replace impressions with experiences to create a stronger relationship and deeper loyalty between the consumer and the brand. In its truest sense, brand activation is the art of driving consumer action through brand interaction. The key aim of brand activation marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.
Connecting Kids to Meals (CKM) is one of the largest hunger-relief organizations in Northwest Ohio, having served more than 5 million nutritious meals to children in over 15 years in operation. Thread Marketing Group started working with this community organization in 2017. In fact, Whitney Rofkar, one of our team members is a CKM board member and helps keep this important issue and organization front and center in Northwest Ohio.