This unprecedented pandemic is a wake-up call for companies to carefully review the strategies, policies, and procedures in place to protect employees, customers, and operations. An important part of those policies and procedures includes how you communicate, both internally and externally.
It’s commonly said that organizations need a plan for thanking donors at least 3 times for every 1 gift. Oftentimes, how and when you thank them is even more important than how often. Think quality, over quantity.
Helping Northwest Ohio’s First-of-its-kind “Forest School” Make A Smash Debut
I recently had the privilege, along with my colleague Rod Frysinger, of creating and executing a remarkable media event on behalf of Maumee Valley County Day School. The educational and playful press conference showcased the school’s new approach to education called “Forest School,” which allows kids to be outside while learning social and educational lessons and exploring a 75-acre wooded campus.
We are pleased to announce that Jim Rush has joined #TeamThread as our new Vice-President, Strategic Relationships.
A rebrand can be a powerful force for change. The decision to do so is never taken lightly. In fact jumping into a rebrand prematurely can result in a significant waste of time, money and energy. All of which are often scarce resources in a nonprofit environment.
Data from the Center for Workplace Mental Health indicates that employees with depression miss an average of 31.4 workdays each year and lost another 27.9 workdays to nonproductive time, costing employers an estimated $44 billion annually.
Just a few years ago, brand activation was a phrase most of us had never heard. But as the era of “engagement” dawned in marketing, brand activation became an essential part of any professional’s toolkit.
The equation was simple: replace impressions with experiences to create a stronger relationship and deeper loyalty between the consumer and the brand. In its truest sense, brand activation is the art of driving consumer action through brand interaction. The key aim of brand activation marketing campaigns is to get consumers to act. It’s about bringing brands to life via experiences and forming long-term emotional connections.
Connecting Kids to Meals (CKM) is one of the largest hunger-relief organizations in Northwest Ohio, having served more than 5 million nutritious meals to children in over 15 years in operation. Thread Marketing Group started working with this community organization in 2017. In fact, Whitney Rofkar, one of our team members is a CKM board member and helps keep this important issue and organization front and center in Northwest Ohio.