If you haven’t heard of the term “Zoom Bombing,” consider yourself lucky. If you’ve experienced it yourself, I’m sorry. Either way, consider yourself warned. It’s happening and will likely continue to plague our new virtual meeting world.
Customer support, service, and success are all critical to your business's prosperity and growth. Often these areas are confused and referred to interchangeably. The results of each of these potential interactions play a huge role in how customers feel about your business and your brand. It’s important to recognize the difference of each one and treat them all as a major factor on your business’s reputation, customer retention and bottom line.
Right Now, Customer Retention Strategies Should be a Top Priority
Chances are sales are important to your success as a business. Management generally expects to see a steady stream of new business flowing in the front door. But that’s not as important to your growth as you might think.
It is an understatement to say that these are highly unusual and trying times. Everyone is holding their collective breath to see what happens next. We are also consuming content at an incredible pace. We want to know how to protect ourselves, what we can and can’t do as part of growing quarantines, what the economy is going to do, and what stores have restocked their shelves with toilet paper.
This unprecedented pandemic is a wake-up call for companies to carefully review the strategies, policies, and procedures in place to protect employees, customers, and operations. An important part of those policies and procedures includes how you communicate, both internally and externally.
It’s commonly said that organizations need a plan for thanking donors at least 3 times for every 1 gift. Oftentimes, how and when you thank them is even more important than how often. Think quality, over quantity.
All Customer Relationship Management Systems (CRMs) are not created equal. You need to seek out one that is the right fit for your organization. In Joe Sharp's blog post last week, "Marketing your Business with CRM Software" we shared reasons that Thread chose HubSpot as our CRM. But every organization needs to find a CRM that provides you with the tools you desire but is not overwhelming to learn and use. The highest-rated CRM system is of no use if no one wants to use it.