If you missed it, Whitney Rofkar, Thread’s Director of Public Affairs, was featured on WTOL News 11 discussing the national lunch trends, consumer behavior and how it’s affecting our local economy.

In the ever-changing world of social media, it can be overwhelming to keep up with all of the rules, best practices and techniques as they evolve across multiple platforms and devices. Lucky for you, Thread has a simple solution. Regardless of industry segment, audience type or social platform, here are three items that are essential to social media success.

At Thread, we pride ourselves on being innovative and embracing change for the better. This year, we believe we have our biggest and best change yet.

Despite our up-front and color-biased moniker, Team Orange is proficient with “all the colors in the crayon box.”

We’re about halfway through the 21-day phenomenon known as March Madness. Back when this all started in 1939, college basketball fans streamed quickly through an 8-team bracket to the final game where Oregon defeated Ohio State 46-33 for the national championship.

Thread Marketing Group and Toledo’s Black Cloister Brewing Company have been creating can and tap handle labels for Black Cloister’s craft beers since March of 2016.

Toledo Region UX Conference

In my role as Digital Project Manager at Thread Marketing Group, I had the privilege of attending the Toledo Region UX Virtual Conference, “User Research for Everyone.” The virtual conference was hosted and broadcast by Rosenfeld Media, a well-known name in the realm of user experience expertise.

What is influencer marketing?

Influencer marketing is a strategic method of bringing attention to your brand or product by harnessing respected voices in your industry. The use of blogging and social media are common in online marketing, and because of that the digital landscape is saturated with messaging. Influencer marketing can amplify your message and make your brand stand out from the crowd.

2016 has been a great year for social media and the ever evolving platforms and tools that we use.  As Thanksgiving approaches, we’re looking back at some of the biggest updates and social media releases that we’re thankful for and that have helped move our brand and clients forward.

Ripl Mobile App

Ripl mobile app is a new social media app that makes it easy to animate your static images. Combining images, text, hashtags, links and animations into a shareable video to  your social media profiles has never been so easy.