Jana Ballard

Recent Posts

Why Modifying Facebook Link Previews is No More

Your website’s metadata is crucial to search engines and to customers being able to discover your information and in order to use it to research or make a purchase.

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A shift in consumer behavior has one industry searching for answers

If you missed it, Whitney Rofkar, Thread’s Director of Public Affairs, was featured on WTOL News 11 discussing the national lunch trends, consumer behavior and how it’s affecting our local economy.

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The Three Do’s and Don’ts of Social Media for Small Business

In the ever-changing world of social media, it can be overwhelming to keep up with all of the rules, best practices and techniques as they evolve across multiple platforms and devices. Lucky for you, Thread has a simple solution. Regardless of industry segment, audience type or social platform, here are three items that are essential to social media success.

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Judy McFarland Takes on New Role as Thread CEO; Firm Receives Woman-Owned Business Certification

At Thread, we pride ourselves on being innovative and embracing change for the better. This year, we believe we have our biggest and best change yet.

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Thread creative team makes plea to save the color!

Despite our up-front and color-biased moniker, Team Orange is proficient with “all the colors in the crayon box.”

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Many Screens Make For Merry March Madness

We’re about halfway through the 21-day phenomenon known as March Madness. Back when this all started in 1939, college basketball fans streamed quickly through an 8-team bracket to the final game where Oregon defeated Ohio State 46-33 for the national championship.

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Thread Taps International Design Honor For Black Cloister Work

Thread Marketing Group and Toledo’s Black Cloister Brewing Company have been creating can and tap handle labels for Black Cloister’s craft beers since March of 2016.

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3 Social Media Releases We're Thankful For In 2016

2016 has been a great year for social media and the ever evolving platforms and tools that we use.  As Thanksgiving approaches, we’re looking back at some of the biggest updates and social media releases that we’re thankful for and that have helped move our brand and clients forward.

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Ripl Mobile App: What You Should Know

Ripl Mobile App

Ripl mobile app is a new social media app that makes it easy to animate your static images. Combining images, text, hashtags, links and animations into a shareable video to  your social media profiles has never been so easy.

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Case Study: Toledo Jeep Fest

On August 13, 2016, an estimated 40,000 people invaded downtown Toledo to celebrate the 75th anniversary of Jeep. It was Toledo’s biggest single-day festival in decades. The inaugural event gave Toledoans the opportunity to celebrate one of the community’s great passions – its love of the Jeep brand and vehicles.

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