Judy McFarland


Recent Posts

Using artificial intelligence (AI) to maximize efficiency in healthcare marketing

Today’s healthcare consumer has more choice and more access to information than ever before.

Healthcare marketers know that 2020 was a year of fear, confusion, and loss…especially in that industry. As patients struggle with the “new normal” we, as healthcare marketers, can help calm consumer anxiety by providing information that both educates and empowers them to choose the best solution for their unique set of needs. After all, today’s healthcare consumer has more choice and more access to information than ever before which is why it is critically important to deliver solutions in a timely and technology driven manner.

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Coronavirus Messaging to Your Community

This unprecedented pandemic is a wake-up call for companies to carefully review the strategies, policies, and procedures in place to protect employees, customers, and operations. An important part of those policies and procedures includes how you communicate, both internally and externally.

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Thread Welcomes James Clark Rush as VP, Strategic Relationships

We are pleased to announce that Jim Rush has joined #TeamThread as our new Vice-President, Strategic Relationships.

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Thread Welcomes Kevin Mullan, VP of New Business Development

We are pleased to announce the addition of Kevin P. Mullan, Vice President, New Business Development to the Thread team.

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Marketing Must-Haves for Nonprofits in 2019

If you are a nonprofit organization, here are three important marketing trends you should include in your 2019 planning.

1. The Revival of Email

As the reach on social media channels like Facebook declines through stricter algorithms and policies, nonprofits should ramp up email communications.  By 2021, 7.7 billion email accounts are expected worldwide.  Smartphone users check emails 81% of the time on their device.  And with 59% of email opens occurring on mobile, you need to ensure any landing page click thru’s are mobile optimized as well.

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Healthcare Technology...Is Google Leading the Way?

Google has always seen itself as more than a search bar.  In fact, if you saw the news last week, Google is committing itself to the healthcare space from a variety of angles. 

Google announced last Friday that Geisinger Health CEO David Feinberg has been hired to head up their healthcare initiatives.  Feinberg will work to coordinate Google’s move into the $3 trillion healthcare market across many groups including Google Brain (the artificial intelligence team), Nest home automation group and Google Fit wearables team.

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If Your Company Is Not Using LinkedIn, It Should Be

I had a conversation with a recent college graduate last week and I asked him if he used LinkedIn to prep for a meeting. His response surprised me. “I already have a job. I don’t need LinkedIn.” Really? In this time of big-data, constant networking and social media driven everything, LinkedIn still is thought of as just a place to find a job?

LinkedIn is so much more. And if you’re not using it as part of your organizations digital marketing strategy you are missing out.

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