Leslie A. Verral

Leslie A. Verral

Recent Posts

What does 2021 look like for Healthcare Marketers?

Healthcare marketers have their work cut out for them in 2021 with the many changes brought about by the COVID-19 pandemic. With healthcare top-of-mind, both locally and nationally, healthcare marketers continue to walk a path fraught with tremendous uncertainty, economic instability and patient anxiety.

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Now is the Time to Exceed Customer Expectations

Customer support, service, and success are all critical to your business's prosperity and growth. Often these areas are confused and referred to interchangeably. The results of each of these potential interactions play a huge role in how customers feel about your business and your brand. It’s important to recognize the difference of each one and treat them all as a major factor on your business’s reputation, customer retention and bottom line.

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OK Boomer! ... And Other Things to Reconsider in 2020!

As the mother of a 15-year-old boy, I've heard "OK Boomer!" way more times than probably necessary.  I have to admit, the first time I heard it, I reacted negatively and loudly announced "I'm not a Boomer!"  (I'm close. But technically, no, I'm not a boomer.)  This reaction of course delighted my son and now it is his mantra every time he talks about something I don't understand or every time I talk about something he doesn't understand.

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Integrated Marketing in Action

If you're not using an integrated marketing strategy, then you might want to rethink your approach.  Executing an integrated marketing campaign is really all about identifying the channels that work best for your company or organization and leveraging them to make the most impact.  But to ensure success, it's important to understand and expand upon past success.  Gathering critical information and marketing intelligence is an important part of any integrated marketing strategy.  Understanding and using the right analytics to track and measure success is not only important for the success of a current campaign but for future campaigns as well.

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Integrated Marketing Doesn't Have To Be Complicated

The state of marketing is in constant and rapid flux. There are now more places than ever to spend marketing dollars and the pressure to create campaigns and content to use across all these channels is a real thing.  That’s why everyone now talks about “integrated marketing”. 

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Promoting a Positive Workplace

As Mental Health Awareness month reaches its end, we need to find a way to continue this conversation and make the workplace environment a positive and healthy place.  Let’s face it, there is stigma surrounding mental health because it can be a tricky topic to discuss at work.

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Promoting Mental Health in the Workplace

Data from the Center for Workplace Mental Health indicates that employees with depression miss an average of 31.4 workdays each year and lost another 27.9 workdays to nonproductive time, costing employers an estimated $44 billion annually.

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Make Mental Health A Priority

May is Mental Health Awareness Month. In a world that is increasingly opening to – and understanding those with – mental health issues, it’s no surprise that Mental Health Awareness Month is now a firmer fixture on calendars and in organizations around the U.S.

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